What is SCOPE?

SCOPE (Special Needs Community Outreach Program for Empowerment)
is a support group for South Asian families with neurodivergent children.

Mission Statement

The mission of SCOPE is to support South Asian families with neurodivergent children
through support, advocacy, inclusion, and resources.

Audience

Primary

• South Asian Families with neurodivergent children both immigrant
and American-born families to reach a large diaspora
• Geographics: NJ-based
• Psychographics: From various socio-economic backgrounds to be equitable

Secondary

• Donors and volunteers to help with the growth of the organization
through monetary and other aid
• Fundraising benefactors
• Geographics: NJ-Based but open to US-based
• Psychographics: People who are in charge/part of companies that
sponsor charity initiatives

Brand Identity

The new brand identity reflects the friendly and energetic energy of SCOPE
while creating a distinct brand from other organizations.

The logo encapsulates the feeling of community. The hands represent the willingness to help
and support one another while the tightness of the letters symbolize a close community.

The header encapsulate energetic nature of the organization with the body copy supporting the bold header copy by
being friendly and approachable. The brand colors reflect the bold, energetic, and family-oriented personality of the brand.

Applications

Digital Platforms

Website

The website will be the main source of information.

Social Media

Social media allows SCOPE to engage and distribute information with our target audience in an accessible way. On the left is instagram and on the right is a Youtube intro sequence.

Print Material

Posters

Posters will be seen at SCOPE hosted events and tabling events. They will promote events
SCOPE may have or the organization as a whole.

Formal Documentation

These items primarily will be used when dealing with donors or other organizations who want
to be in contact. It establishes a professional, reliable appearance.

Banners

Banners will be used at SCOPE events to establish the brand identity to participants. It can also be used
as an opportunity for people to take photos in front of and share on their social media pages.

Giveaway Items

Giveaway items can be distributed during SCOPE tabling events both members and public alike.
It helps increase recognition of SCOPE and engage with community members.