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Good Sport Hydration Drink
brand identity
Good Sport Hydration is designed for children to consume sports drinks
in a clean, accessible way. Each drink utilizes fruits with naturally high levels
of electrolytes along with other natural ingredients and low sugar.
Brand Identity
The brand identity reflects the clean, simple nature of the brand
while still being energetic. The logo reflects the movement and energy
of athletics while the colors represent specific sports.
Logo Ideation
Final Logo/Brand Identity
Packaging
Each bottle consists of a label featuring an illustration of an athlete on the front with the mission statement of the brand on the side.
Marketing
Many healthy sports drinks are sold exclusively online.
Due to this, people are less aware and inclined to buy them separately.
Good Sport Hydration is available in store to reach a more accessible audience.
In-store Displays
Motion Graphics
There will also be more widespread marketing using
motion graphics on online platforms to raise awareness for this brand.