Motion Design, UI/UX Design, UX Research, Illustration
SAS Internship
Brief: Support
their rebranding initiative across various departments and platforms
For 12 weeks, I had the amazing opportunity to work with SAS
as a Graphic Design Intern. My main responsibility consisted of creating assets
for SAS’s rebranding initiative.
I helped create design work both with a
quick turn-around time as well as longer projects. I worked with an amazing team
and created a large variety of work.
Creative Team Demo Reel
I created a demo reel to showcase the Creative Team’s most recent work
and the services they can provide to clients.
Sales Central Redesign
The Sales Enablement team’s web platform Sales Central
serves as an information hub to understand what SAS can offer
in each industry it’s involved in. I proposed solutions for updating
the platform
to the new branding identity and improving the
content and usability.
Homepage
I created a series of mockups for how the new design of the homepage can look like.
Value Proposition Pages
I conducted several interviews with employees of various backgrounds
to understand current usage of Sales Central’s value proposition pages.
From this, I summarized my findings to propose strategies for design
and content improvements.
User Research Presentation
Illustrations
Working with the Creative Team and SAS illustrators from the UK,
we created a series of editable illustrations representing the different industries
SAS works with. I created illustrations for the agriculture and retail industries.
Props
Animals/People
Environments