YouTube Desktop Redesign

Skillsets:

Rapid Prototyping, UX Research

Rapid Prototyping,
UX Research

Duration:

3 weeks

Challenge

How can we create a more intuitive design to encourage daily use?

Solution

Create a simplified interface highlighting commonly used features
to ensure ease of use and practicality for consumers. 

Challenge

How can we create a more intuitive design to encourage daily use?

Solution

Create a simplified interface highlighting commonly used features to ensure ease of use and practicality for consumers. 

YouTube has a prominent young adult user base (ages 18-34), providing curated
and personalized entertainment. 

While YouTube is popular, users are often overwhelmed with the amount of features offered 
and not able to easily access the ones they use frequently.

Youtube have a prominent young adult user base (ages 18-34), providing curated and personalized entertainment. 

While Youtube is popular, users are often overwhelmed with the amount of features offered and not being able to easily access content they want to access.

How can we create a more intuitive design to encourage daily use?

How can we create a more intuitive design to encourage daily use?

Wireframes/Iterations

Current Layout

Final Stills

Wireframes/Iterations

Interview Findings

Sample Size: 6 users (ages 20-23) whose usage ranges
from frequent to once in a while

Based on the interviews, people seemed to favor either
recommended content or having quick access to subscriber content.
Both types of users wanted the content to be simpler to navigate with the ability to customize.

Based on the interviews, people seemed
to favor either recommended content
or having quick access to subscriber content. Both types of users wanted the content to be simpler to navigate with the ability to customize.

Based on the interviews, people seemed to favor either recommended content or having quick access to subscriber content. Both types
of users wanted the content to be simpler
to navigate with the
ability to customize.

Current Strengths


  • “The curation is IMPECCABLE. I don't know how it does it but it always throws up the right videos in line with my daily habits.”

  • “I like that suggestions and most watched channels are pushed to the top. Also it’s easy to search.”

Possible Improvements


  • “The colors of the thumbnails, channel photos, etc. fill up the page and make
    everything look cluttered and distracting.”

  • “I think some of the tags get a little weird. I understand "Music" and "Gaming" but sometimes they get really out of pocket, like "Subliminal stimuli"? Something more generic would help me feel more confident in using their tagging system”

  • “Maybe an option to toggle the subscriptions to have one line each,
    so all their new videos are in one line rather than every subscription in chronological order.”