Sneha Yalgi's Portfolio

Spotify/YouTube Desktop Redesign

Skillsets:

Rapid Prototyping, UX Research

Rapid Prototyping,
UX Research

Duration:

3 weeks

Challenge

How can we create a more intuitive design to encourage daily use?

Solution

Create a simplified interface highlighting commonly used features
to ensure ease of use and practicality for consumers.

Spotify and Youtube have a prominent young adult user base (ages 18-34),
providing curated and personalized entertainment.

While both of these platforms are popular, users are often overwhelmed
with the amount of features offered and not able to easily access the ones they use frequently.

Spotify and Youtube have a prominent young adult user base (ages 18-34), providing curated and personalized entertainment.

While both of these platforms are popular, users are often overwhelmed with the amount of features offered and not being able to easily access content they want to access.

How can we create a more intuitive design to encourage daily use?

Spotify Redesign

Youtube Redesign

Spotify

Youtube

Wireframes/Iterations

Current Layout

Wireframes/Iterations

Current Layout

Final Stills

Interview Findings

Sample Size: 6 users (ages 20-23) whose usage ranges
from frequent to once in a while

Based on the interviews, people seemed to favor either
recommended content or a curated set. Both types of users wanted
the content to be simpler to navigate with ability to customize.

Current Strengths

“The playlists are easy to use, everything makes sense when I go to look for it.”
“The library feature is prominent and easily accessible and if I do want to see something recommended, that's easy to find and the options are well laid out.
“I like the curated playlists, I've discovered a lot of good music by picking a Daily Mix and it throws some new random songs into stuff I already like. I also like that it calls out new songs from artists I like, I don't really keep up with musicians on social media so that's how I learn new songs/albums have dropped.”

Possible Improvements

“Minimize whatever they have on there because it's a lot of things going and it's overwhelm”
“I like Spotify Mobile better, the split screen of my Library and the mobile home screen just puts too much stuff in my face at once and makes it hard for me to find what I want quickly.”

Possible Improvements

“Minimize whatever they have on there because it's a lot of things going and it's overwhelm”
“I like Spotify Mobile better, the split screen of my Library and the mobile home screen just puts too much stuff in my face at once and makes it hard for me to find what I want quickly.”

Based on the interviews, people seemed to favor either being recommended content or having a curated set. Overall, they wanted the content to be simpler to navigate with customization.

Interview Findings

Sample Size: 6 users (ages 20-23) whose usage ranges
from frequent to once in a while

Based on the interviews, people seemed to favor either
recommended content or having quick access to subscriber content.
Both types of users wanted the content to be simpler to navigate with the ability to customize.

Current Strengths

“The curation is IMPECCABLE. I don't know how it does it but it always throws up the right videos in line with my daily habits.”
“I like that suggestions and most watched channels are pushed to the top. Also it’s easy to search.”

Possible Improvements

“The colors of the thumbnails, channel photos, etc. fill up the page and make
everything look cluttered and distracting.”
“I think some of the tags get a little weird. I understand "Music" and "Gaming" but sometimes they get really out of pocket, like "Subliminal stimuli"? Something more generic would help me feel more confident in using their tagging system”
“Maybe an option to toggle the subscriptions to have one line each,
so all their new videos are in one line rather than every subscription in chronological order.”

Possible Improvements

“The colors of the thumbnails, channel photos, etc. fill up the page and make
everything look cluttered and distracting.”
“I think some of the tags get a little weird. I understand "Music" and "Gaming" but sometimes they get really out of pocket, like "Subliminal stimuli"? Something more generic would help me feel more confident in using their tagging system”
“Maybe an option to toggle the subscriptions to have one line each,
so all their new videos are in one line rather than every subscription in chronological order.”