SCOPE Branding
Skillsets:
UI Design, UX Research/User Testing
Duration:
3 weeks
Skillsets:
Design Systems
Concept
Creating a branding system for SCOPE
SCOPE (Special Needs Community Outreach Program for Empowerment)
is a non-profit support group for South Asian families with neurodivergent children.
Mission Statement
The mission of SCOPE is to support South Asian families with neurodivergent children through support, advocacy, inclusion, and resources.
SCOPE (Special Needs Community Outreach Program for Empowerment)
is a non-profit support group for South Asian families with neurodivergent children.
Mission Statement
The mission of SCOPE is to support South Asian families with neurodivergent children through support, advocacy, inclusion, and resources.
SCOPE (Special Needs Community Outreach Program for Empowerment)
is a non-profit support group for South Asian families with neurodivergent children.
Mission Statement
The mission of SCOPE is to support South Asian families with neurodivergent children through support, advocacy, inclusion, and resources.
Brand Identity
View Full Brand Guidelines
View Full Brand Guidelines
The new brand identity reflects the friendly and energetic energy of SCOPE
while creating a distinct brand from other organizations.
Primary
South Asian Families with neurodivergent children both immigrant
and American-born families to reach a large diaspora
Secondary
• Donors and volunteers to help with the growth of the organization
through monetary and other aid
• Fundraising benefactors
Audience
Applications
Social Media
Website
Print Material
Print Material
Giveaways
Social media allows SCOPE to engage and distribute information to our target audience
in an accessible way. On the left is Instagram and on the right is a Youtube intro sequence.
Social media allows SCOPE to engage and distribute information to our target audience
in an accessible way. On the left is Instagram and on the right is a Youtube intro sequence.
The website will be the main source of information.
The website will be the main source of information.
Print material will be featured at SCOPE events or when interacting with donors
and other organizations. They will promote SCOPE while establishing a professional,
reliable appearance.
Giveaway items can be distributed during SCOPE tabling events both members
and public alike. It helps increase recognition of SCOPE and engage with community members.
The header encapsulates the energetic nature of the organization with the body copy
supporting the bold header copy by being friendly and approachable. The brand colors
reflect the brand's bold, energetic, and family-oriented personality.
The header encapsulates the energetic nature of the organization with the body copy supporting the bold header copy by being friendly and approachable. The brand colors reflect the brand's bold, energetic, and family-oriented personality.
The header encapsulates the energetic nature of the organization with the body copy
supporting the bold header copy by being friendly and approachable. The brand colors
reflect the brand's bold, energetic, and family-oriented personality.
The logo encapsulates the feeling of community. The hands represent the willingness
to help and support one another while the tightness of the letters symbolize a close community.
The logo encapsulates the feeling of community. The hands represent the willingness
to help and support one another while the tightness of the letters symbolize a close community.
The logo encapsulates the feeling of community. The hands represent the willingness
to help and support one another while the tightness of the letters symbolize a close community.
Website
Print Material
Giveaways
Social media allows SCOPE to engage and distribute information to our target audience
in an accessible way. On the left is Instagram and on the right is a Youtube intro sequence.
The website will be the main source of information.
Print material will be featured at SCOPE events or when interacting with donors and other organizations. They will promote SCOPE while establishing a professional, reliable appearance.
Giveaway items can be distributed during SCOPE tabling events both members
and public alike. It helps increase recognition of SCOPE and engage with community members.