Organic Student Highlight Campaigns
Skillsets:
Skillsets:
Content Creation,
Video Editing, Motion Graphics
Content Creation,
Video Editing, Motion Graphics
Role
Created organic reels highlighting students as a Content Creator
for RIT’s Golisano College of Computer Information Sciences
Role
Created reels highlighting students and their accomplishments as a Content Creator for RIT’s Golisano College of Computing
Role
Created reels highlighting students and their accomplishments as a Content Creator for RIT’s Golisano College of Computing
The Golisano College of Computing and Information Sciences (GCCIS) at RIT is home to a diverse community of people and programs helping drive education, research and innovation in computing. Their marketing department wanted their Instagram to reflect the spirit of the college by highlighting a variety of students and their stories.
As a Content Creator for GCCIS, organic social campaigns were created to
bring in personable content and increase online engagement with the GCCIS community.
The Golisano College of Computing and Information Sciences (GCCIS) at RIT is home to a diverse community of people and programs helping drive education, research and innovation in computing. Their marketing department wanted their Instagram to reflect the spirit of the college by highlighting a variety of students and their stories.
As a Content Creator for GCCIS, organic social campaigns were created to bring in personable content and increase online engagement with the GCCIS community.
The Golisano College of Computing and Information Sciences (GCCIS) at RIT is home to a diverse community of people and programs helping drive education, research and innovation in computing. Their marketing department wanted their Instagram to reflect the spirit of the college by highlighting a variety of students and their stories.
As a Content Creator for GCCIS, organic social campaigns were created to bring in personable content and increase online engagement with the GCCIS community.
Black History Month
This weekly interview series features a new student each week. The series consists of shot and edited footage,
motion graphics, and interview questions.
Impact
Across 5 videos, the reels had a total of over 9,000 views and over 200 likes. Engagement increased with students, faculty, and staff reposting, sharing, and commenting.
This weekly interview series features a new student each week. The series consists of shot and edited footage, motion graphics,
and interview questions.
Student Featured: Jabrecia Washington
Women's History Month
After the success of the Black History Month reels,
the format was updated for women's history month.
Student Featured: Jaime Campanelli
Impact
Engagement increased from the previous campaign. Across 3 videos, the reels had a total of over 5,000 views
and over 100 likes.
View the full reels on GCCIS's Instagram @ritcomputing
Black History Month
Impact
Across 5 videos, the reels had a total of over 9,000 views and over 200 likes. Engagement increased with students, faculty, and staff reposting, sharing, and commenting.
This weekly interview series features a new student each week. The series consists of shot and edited footage, motion graphics,
and interview questions.
Student Featured: Jabrecia Washington
Women's History Month
After the success of the Black History Month reels,
the format was updated for women's history month.
Student Featured: Jaime Campanelli
Engagement increased from the previous campaign. Across 3 videos, the reels had a total of over 5,000 views
and over 100 likes.
Impact
View the full reels on GCCIS's Instagram @ritcomputing
Black History Month
Impact
Across 5 videos, the reels had a total of over 9,000 views and over 200 likes. Engagement increased with students, faculty, and staff reposting, sharing, and commenting.
Students Featured: Kasim O'Meally, Jabrecia Washington, Joshua Ofori-Nkansah
Women's History Month
After the success of the Black History Month reels, the format was updated for women's history month.
Students Featured: Afia Bidica, Jaime Campanelli, Jessica Ancillotti
Engagement increased from the previous campaign. Across 3 videos, the reels had a total of over 5,000 views
and over 100 likes.