MVP Hackathon for a Social Networking App
Skillsets:
UI Design, UX Research/User Testing
Duration:
3 weeks
Challenge
Create a basic version of the app in just 48 hours.
Solution
Feature Prioritization: The team focused on essential features like user registration, profile creation, and posting text updates. Fancy extras were put aside for now.
Rapid Prototyping: Developers used low-fidelity wireframes and existing UI templates to quickly build the app's front-end, saving time on design.
Leveraged Third-party Tools: Instead of building everything from scratch, they integrated existing services for user authentication and cloud storage.
User Testing: Regular testing and feedback sessions with potential users helped in identifying crucial improvements.
Results:
Delivered a functional MVP in just 48 hours.
Minimal resources were used, saving time and money.
Gathered valuable user feedback for future iterations.
Solution
Create a simplified look while keeping the same brand identity to ensure
ease of use for consumers.
Spotify and Youtube have a prominent young adult user base (ages 18-34),
providing curated and personalized entertainment.
While both of these platforms are popular, users are often overwhelmed
with the amount of features offered and not being able to easily access
content they want to access.
How can we create a more intuitive design
to encourage daily use?
Spotify Redesign
Youtube Redesign
Spotify
I interviewed a total of 6 people (ages 20-23) ranging from
people who use the platforms all the time to hardly.